DIGITAL CAMPAIGN

Numeric storytelling

Client: ATG®

Mission: What do you do when someone wins 21 million SEK? When the largest ATG® Casino Jackpot to date hit it was top priority to celebrate with a digital campaign.

My role: Lead designer

Result: What says celebration better than cake?

To mark the occasion, I designed an ATG®-branded celebration cake complete with casino-inspired decorations and, of course, candles displaying the number 21. The concept was pre-designed to accommodate any jackpot figure, ensuring a fast and seamless workflow whenever a new milestone was reached.

A campaign created to stay relevant and engaging over time.

The bigger picture. This campaign is part of a broader series in which I used numbers as the primary storytelling element. Numbers can take many forms—appearing as candles on a celebration cake or even as clouds in the sky—allowing the message to be communicated in creative and unexpected ways.