BRAND DESIGN

Core identity & Packaging design

Client: Pure Vegan – the sustainable brand

Mission: Create a complete brand identity for Pure Vegan, a Swedish company producing high-quality, plant-based protein powders and supplements. The project included everything from the logo and visual identity to packaging design, brand guidelines, and social media templates.

My role: Brand designer

Result: The final brand identity is clean, modern, and instantly recognizable. Designed to reflect Pure Vega's commitment to quality and simplicity, the visual system builds trust while creating a consistent brand experience across every touchpoint. From packaging to digital channels, every element works together to communicate the brand's values and connect with its target audience.